AD – Affiliate disclosure: Some links in this post are affiliate links. As an Amazon Associate I earn from qualifying purchases, at no extra cost to you.
Should you buy during Black Friday, or hold out for the Boxing Day sales? In the UK both can bring good prices, but they suit different kinds of shopper and different products. Here is how to decide.
When Black Friday usually wins
- You need it for Christmas. Buying early means it arrives in time and you can enjoy it or wrap it up.
- Popular electronics. Items such as TVs, headphones and tablets are often reduced, and stock can sell out.
- Toys and gifts. The most wanted items can run low closer to Christmas.
When Boxing Day or the January sales may win
- Fashion and winter clothing. Retailers often clear seasonal stock after Christmas.
- Items you do not need right now. If it is not for Christmas, there is no rush.
- Furniture and homeware. Prices can fall again in the new year.
This is a general pattern, not a rule. The only way to know for sure is to look at an item’s price history.
Check the price history first
Before you decide, see what the item has cost over recent months. Our guide to checking Amazon UK price history shows how, and you can also read how to spot real Black Friday deals.
A simple way to decide
- Is it a gift or something you need before Christmas? Buy during Black Friday week if the price is good.
- Is it a popular item likely to sell out? Do not wait too long.
- Is the price already near its lowest in the history chart? Go ahead and buy it.
- Is it something you can wait for? Set a price alert and see what happens.
Frequently asked questions
When are the Boxing Day sales?
Boxing Day is 26 December. Many UK retailers start their sales then, and some begin earlier online.
Can I return something bought in a sale?
Sale items generally follow the same rules as other purchases when bought online, but check the seller’s returns policy before you buy.
See what is on offer now
We share new UK deals every day. Browse all deal categories, or check today’s deals on Amazon UK. Always check the live price before you buy.
AD: Some links on this site are affiliate links. As an Amazon Associate I earn from qualifying purchases, at no extra cost to you.
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